
Since downloading the full ArcGIS I feel I have been able to make far more complex maps. the ability to add 'Map Note' features means that I can do more than import preloaded layers.
Co-operative Study

I first layered the radius of the catchment area around the Co-op with 1m, 0.5m and 0.25m. This allows us to see the houses that will be using the store regularly. To do this I used a measure tool to locate a point at 1m, 0.5m and 0.25m. I then dragged a radius tool to create a catchment area around the centre point.
On top of this I layered the competition. This includes local supermarket, corner shops and food retailers. I represented this with a Stickpin tool to show the spatial relationship between the competition and the Co-op.
This layering of information enabled me to analyse the location as a "location analytics" company would.
Finished product